I didn’t go to ad school, instead starting out making content for some of the world’s leading publishers.

Now I try to inject that same spirit into commercial work, helping brands to show up authentically by making stuff people won’t hate.

I’ve been in the game for seven-ish years, working solo & with Art Directors on concepts, scripts, manifestos, headlines, decks, case studies & more.

Outside of work I spend my time watching QPR, browsing Vinted for Cav Empt and envying the writers of Industry & Succession.