Corona x Coral Vita

For one of my first projects at draftLine, we launched a partnership between Corona and Earthshot Prize winners Coral Vita, creating Restore The Ocean. 

Without help, 90% of coral reefs could die by 2050 but Coral Vita are regrowing them with pioneering land-based farming techniques that grow coral up to 50x faster than in nature. 

As the 100% Natural beer born by the beach, Corona wanted to support their brilliant work, so we joined forces to amplify their coral adoption platform with a digital campaign.

The project is still ongoing, with our Guardian print ad chosen as Pick of the Week in Campaign.

Role: Copywriter/Creative
Client: Corona
Agency: draftLine Europe