Leo Messi x Budweiser 644

To celebrate Leo Messi reaching 644 goals for Barcelona, the most for one club by any player in history, Budweiser sent custom bottles of beer to all 160 keepers he’d scored against along the way.  

I wrote personalised messages to some of the goalies involved in the campaign including the great Gigi Buffon and Jan Oblak, paying tribute to Messi’s brilliance and their battles with him over the years. 

This one got a Silver in Entertainment For Sport at Cannes Lions and they couldn’t have done it without me.

Take a closer look here…

Role: Copywriter
Client: Budweiser
Agency: COPA90