Stella Artois x DeadPubs

How do you build Guinness levels of love and appreciation for the pint of Stella Artois, a dependable pub staple that was starting to fall out of favour?

Send Jimmy McIntosh, erudite authority on boozers, on a nationwide hunt for the Perfect Serve to bring the Stella Artois pouring ritual to life with personality and charm.

With over 6.5m views, 75,000 likes and 600 largely dreamy comments on the first three episodes alone, it looks like we might be starting to turn the tide on some long-held perceptions around the beer.

Give it a watch on Instagram.

Role: Creative
Client: Stella Artois
Agency: draftLine Europe