Stella Artois: When It Rains, We Pour
It wouldn't be Wimbledon without a bit of...inclement weather disrupting the action and the 2024 tournament was no different.
What did change is that we decided Stella Artois, Official Beer of The Championships, should cover the cost of pints at The All England Club and pubs across the UK whenever rain stopped play.
We created a world-first ballboy-operated OOH that recreated the court covering moment with David Beckham spreading the word on social to get thousands of pints in hand over a typically damp fortnight.
Role: Creative
Client: Stella Artois
Agency: draftLine Europe
