Role: Co-Creator/Writer

Writing on COPA90’s Digiday nominated Snapchat Discover World Cup 2018 show from our London office and on the ground in Russia. We drew 31 million viewers and 450,000 subscribers across the daily series, I ideated and wrote on our top performing episode (6.2m viewers on first snap), subverting the portrayal of female football fans at the tournament.

I then co-created a bi-weekly Discover magazine show World of Football, blending news and entertainment, taking on the roles of writer and creative, as well as directing, screen-testing talent and monitoring analytics.

COPA90’s World Cup Show

World of Football

Role: Writer/Creative

Steering editorial direction and scriptwriting on one of our most successful verticals, finding niche topics within the conversation around football to engage young audiences.

From the geopolitical issues surrounding a potentially world class North Korean footballer to an examination of the downfall of a young wonderkid, we regularly drove hundreds of thousands of views on COPA90’s YouTube channel.

The North Korean Wonderkid Wanted By Juventus

What Actually Happened to Martin Odegaard?